The Ontario Agricultural College Alumni are providing a free Keynote Conversation at this year’s Midwest Cover Council Conference. The conversation, titled “When More Isn’t Better: Balancing Efficiency and Resilience in Agriculture,” is hosted by leading business thinker Roger L. Martin, former Dean of the Rotman School of Management at the University of Toronto.
Martin, ranked the world’s number one management thinker by Thinkers50, recently released a new book arguing that the obsessive pursuit of economic efficiency is driving inequality and making our economy more fragile.
“We must stop viewing our economy as a perfectible machine and instead understand it as a natural system – one that is complex, adaptive, and systemic and which requires a fundamental balance of efficiency with resilience,” said Martin.
In the Keynote Conversation, Martin will lay out the design principles for achieving this balance in the agriculture food sector, which will be further unpacked by a panel of agri-food industry leaders. The panel includes Co-Founder of the Ontario Soil Network Mel Luymes, Founder of Loft32 Crystal Mackay, Founder and CEO of Provision Coalition Inc. Cher Mereweather, CCA, IFAO/NSCIA Director Peter Petker, and Professor and Researcher at University of Guelph Alfons Weersink.
The Keynote will take place on February 24th and begins at 7:00 pm and will last approximately two hours. Registration is free and can be done through this link. https://www.ineventors.com/mccc21/agenda/.
There are also other sessions available at the Midwest Cover Crops Council Conference, featuring a variety of different topics, available for a registration fee of $35.