Canada’s Ag Day returns on February 10, marking its 10th anniversary—a national moment to celebrate the people who grow, raise, make, and move our food. For Small Farms across the country, your role in this story matters.
Behind the celebration is a reminder that Canada’s food system relies on trust. As Lisa Bishop Spencer, Executive Director of the Canadian Centre for Food Integrity (CCFI), explains, “People will always need food. But buying food is not the same as believing in the system behind it…when understanding weakens, confidence in agriculture—its practices, its people, and its future—begins to erode.”
CCFI’s latest research shows trust improving, with 45% of Canadians saying the food system is headed in the right direction—a 14 point jump from 2024. “It is not just about recognition. It is about connection. It is about helping Canadians see themselves in the food system and understand the people, values, and innovation that sustain it every day,” says Bishop Spencer.
On February 10, we celebrate the people behind Canadian agriculture—and recommit to building trust and connection.
CCFI is encouraging farmers to help amplify Ag Day. A ready to use social media toolkit—with posts and visuals for February 10—is available to make participation easy.
Many of our Small Farm readers are active on social media. This year, your small farm voice may matter more than ever.