Ducks Unlimited Canada has announced the return of its Hooked-on Habitat campaign, a national initiative that promotes wetland conservation and outdoor recreation.
The 2026 campaign invites Canadians of legal age to participate in a 12-week sweepstakes designed to raise funds for projects that protect and restore wetlands. Participants can enter online and become part of a conservation effort that benefits communities, wildlife, and waterways.
We know lots of small farmers across Canada enjoy wetlands, and so we thought we would share.
Wetlands are among Canada’s most important natural resources. They help improve water quality, provide habitat for fish and wildlife, reduce flooding, and support healthy ecosystems. Despite these benefits, wetlands continue to face increasing pressure from development and environmental change.
“At Ducks Unlimited Canada, we know that great fishing starts with healthy wetlands,” said Janine Massey, DUC Chief Marketing and Communications Officer. “Our Hooked on Habitat campaign connects Canadians’ passion for the outdoors with real conservation outcomes that help the waters, fish populations and habitats that so many people rely on for angling and numerous other activities.”
The Hooked on Habitat campaign highlights the connection between healthy wetlands and successful fishing opportunities. By supporting conservation projects, participants help maintain habitats that are essential for fish populations and other aquatic species.
Throughout the campaign, entrants will have opportunities to win a variety of outdoor-themed prizes. Weekly draws will feature fishing gear, clothing, and other recreational equipment. The campaign will conclude with grand prize draws in September.
Major prizes include a fly-in fishing trip to Plummer’s Arctic Lodges, and a 2026 TRACKER Grizzly 1650 T Prairie Wings Edition boat package complete with a motor and trailer.
Ducks Unlimited Canada says the campaign is designed to connect people who enjoy outdoor activities with real conservation outcomes. The organization hopes to inspire a greater understanding of how protected wetlands contribute to healthier ecosystems and better recreational experiences.
The initiative follows a successful first year that attracted thousands of supporters and generated substantial funding for conservation work. Building on that momentum, the 2026 campaign aims to reach even more Canadians.