The Alberta Farm Fresh Producers Association has officially rebranded itself as Agritourism Alberta after more than four decades of service. This change reflects the growing importance of agritourism in the province and its role in connecting agriculture with tourism and rural development.
The announcement was made during a combined conference with Organic Alberta. The event brought together farmers, industry leaders, and partners to share ideas, celebrate achievements, and explore new opportunities in agriculture.
During the event, several awards were presented to recognize excellence in agritourism and direct farm marketing. Kamden Bartman of Prairie Shepherdess received the Young Farmer of the Year award. Christy Rhodenizer of Healing Homestead was honored for sustainability and innovation. Joanne and Rob Wicker from Christy Creek Honey were named Farm of the Year. Tam Andersen of Prairie Gardens received the Luminary of the Year award for leadership and contribution to the sector.
Agritourism is playing a key role in Alberta’s economy by providing farmers with new income sources and supporting rural communities. It also helps visitors learn more about agriculture and the journey of food from farm to table.
The organization explained that the new name better represents its current work and future direction. Agritourism encourages strong connections between people, farms, and local culture.
“Our new name better reflects who we are today and the important work our members do,” said the Agritourism Alberta Board. “Agritourism is about connection and bringing people closer to farms, food, culture, and community. This transition positions us to lead the sector forward with clarity, confidence and purpose.”
Agritourism Alberta will continue to support farmers through education, training programs, advocacy, and marketing initiatives. These efforts will help farms grow their businesses while promoting sustainable practices and enhancing visitor experiences across the province.